New Brand Look for Esk Valley

10 August 2009

Now in its 21st year, Esk Valley is celebrating its coming of age with the launch of a distinctive new brand design.

"After 21 years, the time was definitely right for a new look," says Esk Valley Marketing Manager, Pia Jaaskelainen.

The most exciting aspect of the redesign of the Esk Valley brand was that there were such wonderful brand values and heritage there to build on. It wasn’t as if we had to start from scratch.

Esk Valley has always had an authentic down-to-earth personality. We wanted to retain that authenticity and give it an edge that expresses the essence of the brand in a more distinctive way."

The decision was made to forgo the Esk Valley Black label in favour of a lighter, fresher, look that not only reflects the brand values, but also helps the brand stand out on the shelf.

A black label has been retained however for Esk Valley’s prized "The Terraces" red wine, in keeping with its stand-alone iconic status.

The Winemakers range incorporates a more textured, aged look, which reflects the time spent in barrels, while the Vineyard Selection has a fresh contemporary feel which speaks of Esk Valley’s place amongst the leading New World winemakers.

The little church icon which has been a part of the Esk Valley brand for so many years has been retained, but has been given a stronger, more graphic treatment to help it stand out.

The new-look Esk Valley wines will hit the shelves starting in New Zealand in August 2009, coinciding with the introduction of new Esk Valley Marlborough Varietals, Sauvignon Blanc, Pinot Noir and Riesling.

The new Esk Valley packaging will released to the rest of the world following the New Zealand Launch on August 10, 2009.